07 May
Schema or schema.org is a specific glossary of tags or micro-data that are added to the html to improve a webpage’s representation in SERP’s.
Code Example
<div itemscope itemtype=”http://schema.org/Book”>
<span itemprop=”name”>GearUpPhp SEO Blog</span>
<span itemprop=”author”>Neha Sharma</span>
</div>
Schema.org Structured Data
Schema.org is the end result of the alliance between popular search engines – Google, Yahoo, Bing and Yandex. It provides us information that is needed by search engines to understand the content and to provide the most relevant search results for a query. It simply improves the presentation of your page when display in SERP’s by displaying the rich snippets of page below the page title.
For example – I searched sony e3 in google and found this link of snapdeal consisting of breadcrumb, rating, votes and stock details. This can be done by using Schema.
In above example, you see there is no rich snippet available. Just the title, URL and description present. To add rating rich snippet, following code need to be placed.
<div itemprop=”aggregateRating” itemscope itemtype=”http://schema.org/AggregateRating”>
<span itemprop=”ratingValue”> [Aggregate rating given] </span></span> stars – <span itemprop=”reviewCount”>[Number of reviews] </span></span> reviews
</div>
To generate a code you may use – Google’s Structured Data Markup Helper
Why Schema is so important?
For all content types, Schema.org helps your webpage or website to rank better in search engines. The data markups for…
- Articles
- Local businesses
- Restaurants
- TV episodes and ratings
- Book Reviews
- Movies
- Software Applications
- Events
- Products
There are numerous of markup types. Read in detail about itemscope and itemtype.
How to use schema markup on website?
- Go toGoogle’s Structured Data Markup Helper.
- Now select the data type you plan to markup.
- Now paste URL in the URL field. If you have html then you may put html in html segment. Click on start tagging.
- Now you will be redirected to tagging page where you need to tag the fields to highlight them.
- Highlight and select the type and then click on create HTML.
- Now you just need to go to your CMS and paste the highlighted snippets at the appropriate spots.
- One alternate to this is to download the html and upload it into your CMS.
- Once you done, click on finish. Now use Structured Data Testing Tool to check how your page will look after adding markup.
Read the FAQ’s of schema structure data.
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