07 May
What is the difference between Schema, Microdata and Structured Data?
Structured data – A system of pairing a name with value which helps the search engines to categorize and index the content on a website.
Microdata – It is a type of structured data that works with HTML 5.
Schema.org – It provides a set of microdata or tags that you may add to your HTML to improve it when displayed on SERPs.
Which Search Engines uses Schema?
It is used by Google, Bing, Yahoo and Yandex.
Will Schema replace the Open Graph?
Open Graph is used by Facebook to parse and index information like what image and description to display. Schema provides more detailed options as compared to Open Graph. They can be used together but can’t be replaced by Open Graph.
What other structured data can be used with Schema?
RFDa and JSPNLD
How it effects on ranking?
No evidence to this but there are some signs that search results with rich snippets created by using schema have better CTR (Click through rate). Read in detail about schema.org structure data.
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